Search Engine Optimization ( SEO ) refers to the course by which a web page gains and maintains notable positions in natural search engine results pages, also called organic or algorithmic results.
SEO, an acronym for Search Engine Optimization -in Spanish search engine optimization-, are the set of actions and techniques that uses to improve the positioning (visibility) in search engines of a website on the Internet within the organic results in search engines such as Google, Bing or Yahoo.
Search engines collect the list of pages on the web and order it based on their algorithm. These algorithms are updated from time to time to try to offer the user the results that best match the search they have made and that there is no manipulated text or spam at the top of the list.
For example, the latest updates made and announced by Google in its algorithms are those made in ‘Panda’ (2011), which penalizes those websites that contain duplicate content from other sites and sources; that ‘Penguin’ (2012).
Whose objective is to penalize sites that use manipulative techniques. Such as SEO Spam or Web Spam, to improve their rankings; the one carried out in ‘Colibri’ (2013). Which can interpret the questions asked by users and, therefore, goes beyond the simple analysis of the words that make it up.
Why is SEO important?
The most crucial reason SEO is important is that it makes your website more useful to both users and search engines. Although they still can’t see the web page as humans do. SEO is essential to help search engines understand each page and whether it is helpful to users.
Let’s take an example to see things more clearly:
We have an eCommerce dedicated to selling children’s books. There are about 673,000 monthly searches for the term “colour drawing”. Assuming that the first result after a Google search gets 22% clicks (CTR = 22%), we get about 148,000 visits per month.
Suppose our business base is in many countries, then 1.4 billion searches are done every hour worldwide. Of those searches, 70% of snaps are on organic results, and 75% of users cannot reach another page. If we keep all these things in mind, we see many clicks every month for the first consequence.
How do we do SEO?
We analyze your website
We will analyze your existing website in-depth: from the server where your site host (the speed at which pages display counts for good SEO) and even the content. The organization (information architecture) determines if it’s easy for any user to check. Suppose there are duplicates or penalties from search engines.
We choose the best keywords
After reviewing the different elements of your business, we will choose with you the most valuable keywords for your company or your brand, with which we focus on your customers and prospects. Focus because they will be the basis of your website content and keywords. Besides being very useful for link building, the piece is a good SEO.
We do link building
Getting excellent links to your website is another regular task that is the key to good SEO work. So we will work to get websites that are valuable to search engines so that you Improve your positioning (SEO of page) to increase your position and thus increase your importance for search engines.
We provide work reports
From time to time, we will show you reports about your website’s position in search engines, ranking your keywords in different cities. Google Analytics results for your site and analyzes it, so you have a “snapshot”: Does Google block it? Do search engines stop it? Do Google and Bing Index You?
Examples of the most common Search Engines
SEO is the best way for your operators to find you on which your helpful website. These users a Examples of the most common search engines.
- Google is Spain’s most used search engine, with more than 97% of the global search volume. So let’s focus more on this one.
- Bing: Microsoft’s search engine is the second largest in the West by volume of searches, although it is still far off. However, depending on your niche, it can be interesting. As a guide, we hypothesized which search engine our target audience would use in one of my projects. We think that for a target group of 50-60 years of age, many may use Bing since Windows brings it by default. The result (both organic and ad level) was a higher CTR and CTA than on Google. Of course, very far from the absolute figures.
- Yahoo!: It is more of a web portal with different services such as news aggregator, email,
- Yandex is the utmost popular search engine in Russia
- Baidu is the most used search engine in China, observing what you offer them. The best way to reach them is through complete search engines.
Therefore, it is not unreasonable to think about SEO (search engine optimization) by creating content that improves the user experience. A good, responsive design will guarantee that users can consume your content from any device.
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