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Importance, Types About Social Media

Hi, I hope today is going well for you. We’re going to talk about social media today. It may be an excellent way to keep in touch with the people we love and to broaden our knowledge of the world. But it’s crucial to use it responsibly and understand the possible hazards. For instance, hate speech and false information may be disseminated via social media, which can potentially become an addiction. It’s vital to exercise caution when evaluating the content we come across on social media and to be mindful of any potential risks. We are going to discuss the significance, kinds, and other topics in this post.

Social Media

Social media refers to online platforms and applications for communication that unite individuals globally. The most widely used social media networks are WhatsApp, Facebook, Instagram, and YouTube. Any effective digital marketing plan must include it.

Social media is a necessary component of the modern society. They already exist in people’s daily lives. For businesses, they are now a must rather than an option.

What is Social Media?

Social media are communication channels made possible by technology. They make it possible for users to publish and receive information.

There are many different types of media, but they share some common characteristics:

  • Interaction: Web 2.0 application-based interactivity;
  • Content: User-generated content;
  • Personification: Own and identifiable accounts for users, creating personalization;
  • Connection: connections between different users, creating communication networks.

Another relevant feature is accessibility by electronic devices. It includes desktop computers to mobile devices such as cell phones and tablets.

The Importance of Social Media

Social Media

Since the start of the 21st era, Social Media has gained ample space in society. With that, it became impossible to ignore its potential for digital marketing. Facebook has several active users that are greater than the population of any country in the world. Furthermore, more than half of the world’s population – more than 4 billion people – already have at least one platform today.

Still, its presence has become more complex. Before, it was enough to be present to gain prominence. Today, you need content that delivers value and generates interaction. Another issue of relevance is the ads. While the return on investment was immense in the past, today, it is possible to see no return if campaign planning is complete poorly. After all, where people’s attention is, so is the competition between brands.

Types of Social Media


Understanding the basic concept makes it possible to understand further the main types and how to use them to find your target audience.

Six Degrees

Usually referred to as the first social media, Six Degrees emerged in the late 1990s. Because it was so old, it had limited possibilities. Still, he already had personal accounts, connections between friends and the opportunity to list where he studied.


MySpace existed before there was Facebook. When a social networking interface was added, the platform that was first developed in 2003 as a file storage solution swiftly took over the market. MySpace lost to Facebook in the war, but it is still around, albeit considerably smaller.


Facebook, the current world leader, emerged in 2004 as a social media for universities. After opening registrations to anyone, Facebook has grown exponentially to reach 2.9 billion monthly users today. This social media has become very relevant both in the organic part and the paid part ( Facebook Ads ) due to its immense power of segmentation.


Despite being one of the most accessed sites in the world, few users know that YouTube is social media. Formed in 2005 by former PayPal employees, the video platform is now part of Google. Youtube is the second largest search engine today, behind only its “mother ship”, Google. It is possible to advertise on the platform through Google Ads on its display network.


Because of its devoted user base, Twitter continues to thrive even if its growth rate is slower than that of its more well-known competitors. When this social networking platform was first established in 2006, postings could only be 140 characters long. Twitter now allows 280-character images, links, videos, and text messages. In Brazil, there are already around 17 million active users on the platform. Via Twitter Ads, you may run advertisements on this.


WhatsApp, the most popular instant chat application in Brazil, can also be considered social media. It promotes connections and information exchange. Very popular in Brazil, India, South Africa and Germany, WhatsApp has taken essential steps to become more efficient for companies in the future, as is the case with WhatsApp Business and the WhatsApp product catalogue. Also, you can create WhatsApp messaging campaigns through Facebook Ads Manager.


Pinterest emerged in 2010 with the proposal to be a social media focused on sharing photos. In it, users can create, classify and share boards with varied thematic inspirations (from fashion, hobbies, decoration, weddings, games, etc.). The social network allows uploading images and videos, known as “pins”, classifying them in collections called “pinboards”.

With this growth, companies have understood its relevance and many brands use Pinterest as a “discovery” engine for new content, products, services and trends. It is currently also possible to advertise on the platform through Pinterest Ads.


Innovating as an image-focused it, Instagram quickly gained market share. It ended up being bought by Facebook in 2012. Much of Instagram’s initial appeal came from its filters that improved the photos taken. When he included Stories, he managed to neutralize Snapchat, a competitor that had been growing and threatening. In addition, when creating Reels, it clashed with rival TikTok.

Eventually, it became essential to millions of businesses around the world. It is undoubtedly one of the whole platforms in terms of business features, in addition to having all the power of Instagram Ads and Instagram Shopping, for example.


Snapchat was launched initially in 2011 as an image app, but the video format quickly gained popularity on this social media. The famous Stories, copied by Instagram, first appeared on this social network and quickly became a success.

You’ll be able to create your “snaps” using photos or videos and a range of filters and material editing options. Snapchat has approximately 300 million daily users worldwide, with about 12 million users in Brazil alone.


Since its creation in 2017, it has developed concerns regarding the major market rivals. With dubbing tools and music included, its main focus is on video sharing. quite well-liked by the younger generation.

Right now, it’s one of the social media platforms with the quickest global growth.


As we have seen, social media has become fundamental for brands, as they hold much of the attention of consumers today. Understanding the nature of Social Media and its vast possibilities makes increasingly sense to achieve good results in this increasingly competitive environment.

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