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What is Fashion Marketing Jobs: Advantages, Disadvantages

Fashion Marketing  Jobs – Fashion marketing involves a limited range of products such as apparel, accessories, etc., whereas marketing is a broader concept and it involves a massive range of products such as FMCG products, automobile products, etc.

The University of Central Oklahoma Fashion Marketing major offers a four-year program leading to a Bachelor of Science – Fashion Marketing degree. The fashion industry comprises several segments: fibers, fabrics, apparel, retailing, production, wholesaling, and also, media.

However, Fashion marketing may be a good career option if you are more interested in marketing or branding fashion products rather than designing them. And if you like interacting with people, analyzing new fashion trends, predicting possible movements, and also, establishing style statements.

Skills You Need in Fashion Marketing Jobs

  • Entrepreneurial vision.
  • Marketing and communication
  • Analytical Thinking.
  • Promoting products.
  • Social Media Management.
  • Technical Savvy.

Advantages of Fashion Marketing Jobs

Surrounded by Creativity

Even if you’re not attentive in a creative role within the fashion industry, you’ll still be around many people who enjoy expressing themselves in artistic and innovative ways. The fashion industry is colorful and flavorful, centered around clothing design and style.

It’s Glamorous

A career is much more than the glossy photos you see in magazines. Working in the fashion industry can be very glamorous. We never know when famous designers, celebrities, models, and actors will appear.

 The Clothes

The Clothes

Working in the fashion industry is perfect for someone passionate about clothing and how it’s made and designed. You’ll still be imperfect by beautiful dresses, stylish people, and the designers who made it all happen.

 Full of Hardworking People

Basically, surviving in the fashion industry needs a strong person. The industry is perfect for stubborn people who like to stay challenged, have a good attitude, and aren’t afraid of working hard.

Disadvantages of Fashion Marketing Jobs

No Fixed Working Hours

Mainly in the line of fashion designing, there is no fixed duration to how many working hours the individual has to put in every day to achieve or achieve his desired objectives. Mostly, the operating hours would be more at the start and initial stages when one sets up his small business.

Unpredictable Income

The income or the pay scale that the person receives on a one-month basis is hard to predict for the person as it may be a newly established business or no orders to remain shaped at that moment.

Effect of Criticisms

When a career such as fashion designing arises as a sole job, criticisms also go hand in hand. If the product the individual has made is not up to the standard mark as required, the complaint received on it is very harsh sometimes.

Building Reputation

Every person needs to go through different hardships while practicing the art of fashion designing and prove to everyone how good you are, which helps build a reputation for now and the future.

Difficult Customers

However, in fashion design, the person will likely come across specific customers with different behaviors, which becomes difficult to meet. At times the terms and conditions they put forth are compound and impossible to agree with our companies.


Fashion Marketing Jobs – Marketing is like numbers, advertising, and getting things to the sales point. Fashion marketing is all about selling and marketing, so they’re similar. One is just creating is focusing more on the merchandising aspect of it as far as how to make something look great to encourage sales.

Also Read – Mini Marketing Retreat (SEM)

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