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What is Digital Marketing Software?

Digital marketing software is also known as an online marketing software. The software encourages you to pick customers, create analytics and reports, design landing pages and produce all other promotion techniques.

At present, everyone knows what digital marketing is and how it holds businesses to sell products profitably compared to traditional marketing strategies. Whereas, in this marketing, we see the marketing of goods and services through digital or electronic media.

The Different Types of Digital Marketing Software

Types of Digital Marketing Software

The following are the general view of types of digital marketing software:

  1. Email marketing software
  2. Visual editing and design tools
  3. Business intelligence software
  4. Customer relationship management software (CRM)
  5. Marketing automation software
  6. Content management software
  7. SEO Software

List Of Top Digital Marketing Software

The top Digital Marketing tools are enlisted below, from which you can select the device that suits your needs:

  • Active Campaign
  • Sendinblue
  • Semrush
  • Act-On
  • HubSpot
  • Google Analytics

Active Campaign:

Hence, it is a cloud software program for medium-sized businesses. And it’s based in Chicago, Illinois. In addition, the company affords software for customer experience automation (CXA), which assembles email marketing, sales automation, transactional email, and CMR categories.

It Integrates with third-party applications like Shopify, WooCommerce, Stripe, and also, PayPal.


While, it is an relationship marketing; this company was established in 2007 by Armand Thiberge and Kapil Sharma. They offer landing pages, marketing automation, Facebook ads, retargeting ads, customer-relationship management, and also, cloud-based marketing software.

In transactional emails, it supports various setup options, for example

  • API
  • E-commerce plugins
  • Marketing automation, etc.


It is an American public company, and it initially received a public offering in March 2021. However, this schedule remains frequently used for online ranking data, metrics like search volume and cost per click, and keyword search. This program also collects information about keywords assembled from Bing and Google search engines.

It offers tools like

  • SEO Writing Assistant
  • Reports
  • CPC Map
  • Keyword Magic Tool
  • Chart, etc.


Act-On is the excellent reporting metric from which marketers evaluate and analyze their campaigns, visions and also, reports. It is more than just an investigation automation software but also a cloud-based program which assists marketers in being connected with their clients at every buying phase.

It develops helpful analytics and reports from the following things

  • Campaigns
  • Landing page
  • Email performance
  • Conversions
  • Website traffic, etc.


It is an American marketer of software products for incoming sales, marketing and also, customer service. It was recognized in 2006 by Brian Halligan and Dharmesh Shah. Their target is to provide tools for clients relationship management, content management, search engine optimization, social media marketing, customer support and also, live chat etc.

Features they have

  • Lead management
  • CMS & SEO
  • Landing pages
  • Email marketing, etc.

Google Analytics:

A web analytics duty supplies statistics and essential analytical marketing and also, search engine optimization tools. This service is part of Google’s marketing base and is free for anyone with a Google account. However, analytics integrated with AdWords for promoting your products and services to drive sales ultimately helps your business grow.

Google Analytics includes

  • Audience
  • Data freshness
  • User flow
  • Advertising
  • Acquisition
  • Behavior and Conversion etc.


Since, we have seen from the above article that we can select the best digital marketing tool from our budget and requirements. In this, we have discussed the top lists of digital marketing software and also, its features. However, some tools span several different categories, i.e. software for updating content for SEO purposes. And there are also niche software products that go deep into categories.

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